Search Engine Optimization (SEO)

Your business listed on page 1 of Google so you get more visitors, enquiries & sales.

Your business on page 1 of Google

The single objective of search engine optimisation is to have your website appear on Page One of the Google Search Results when a potential customer uses a search phrase relevant to your business.

SEO is a simple concept but it often requires a complex solution to get your website to Page One of the Google Search Results for relevant keyword phrases in the locations in which your business operates.

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The benefits of SEO

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Increase website traffic

More visitors to your website helps your business grow

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More enquiries & sales

Increased online visibility means more enquiries and sales

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Increase profits

Being found easier on search engines is good for profits

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Improve brand awareness

More people seeing your brand results in more sales

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How it works

We work through over 200 factors when performing SEO and the process continues month on month to provide ongoing improvements for our clients. Some typical SEO activity we undertake include:

SEO For Any Sector

We provide our SEO services to all business sectors. Whether you are a local tradesperson or run a multinational company, we can deliver results for your business.

How SEO Works In More Detail

Google’s main aim is to ensure that searches are relevant to the search phrase. As an example, when searching for purple Nike trainers, you want to see exactly that and not red flip flops!

If you search or “Coach Hire in Blackpool” on Google the results will appear in 0.52 seconds. The number of results will be around 1,290,000 websites (when writing this article). This search isn’t done in real time, Google already knows what results will be displayed for this search and then delivers these to you. Google constantly crawls websites and analyses their quality. The quality of the website is based on many factors including content, performance and popularity. The Google Algorithm considers around 200 different SEO factors for every website.

A number of tools are available to quickly identify the strengths and weaknesses of your current website from a technical point of view. In addition to an experienced SEO Expert it is quickly apparent how strong the content is from an SEO point of view.

Before you start SEO work on your website, or pay someone else to do it, there are a number of things to consider. Firstly, check the strength of the competition when you search the keywords that are important to your business. Secondly, are these phrases going to generate real enquiries and sales. Your SEO plan needs to be better than your competitors otherwise its a waste of time and money. If you cannot beat competitors for the main keyword, you can still plan to take a share. There are many phrases that combined may actually bring in more than the most competitive phrase.

To get your website to page one on the Google Search Results you need to rank higher than your competitors. We do this by working on the SEO factors which are important for your business. The content on the pages of your website needs to be optimised in line with the 200 SEO factors. In addition, the structure of the website and the code for each page also needs to be optimised. In most cases we also build new highly focused and optimised pages to ensure that all relevant Google searches lead to your website. The highest technical standards in website building are also important for SEO success; for example, if most of your potential customers access websites on mobile phones if your website is not optimised to load fast and look good on a mobile then you will be heavily penalised.

Google basically ranks each website into an index which lists websites by relevance and quality for each key word and key phrase. The geographical location of the business and the potential customer is also very important for Local Search.

Think of your website in terms of individual pages rather than the site as a whole. Each page needs to have a clear and strong focus on an aspect of your business and this needs to be reflected in that page pushing a keyword or phrase. The length of the content needs to be sufficient to give a high usage of the keyword but also keep the keyword density in the acceptable percentage. If the keyword density is too high Google may consider the page to be spam and give it a very low rank.

Particularly with the increasing use of smartphones the speed with which your web pages load is really important to Google. Pages can load slow if the page code is poor and if images and not at the optimal resolution. Plug-ins which conflict with each other or which are out of date can also be the cause of poor load speed.

Using Blogs and Infographics with links back to a relevant page on your website is a great way to speed up the process of getting to Page One. Blogs have to be original work, not copied, and they have to be high quality in terms of content.

Both in the page name URL and in the website page code use the relevant keyword in the title and description. Paragraph headers ( H1, H2etc ) should also be rich in the relevant keyword.

Both in the page name URL and in the website page code use the relevant keyword in the title and description. Paragraph headers ( H1, H2etc ) should also be rich in the relevant keyword.

Since leaving other computing businesses to set up UK Website Workshop in 2008 we have consistently achieved great results for our clients. More Relevant Visitors, More Enquiries and More Sales.

Sadly, for us there is no silver bullet or magic formulae just the hard work. By making our client’s websites better than their competitors we deliver websites that search engines like. We analyse our Client’s website, analyse the websites of Competitors and put together a plan to get ahead and stay ahead. For more than 10 years we have consistently achieved great results for our clients.

Let us achieve great results for your business with a plan which is specifically for you. We can do all work currently required in one hit. Alternatively, or we can work with you on a phased implementation dependent on your business plan.

We have a solid track record when it comes to SEO and have consistently been achieving page one results on Google Search for our clients. Our keyword selection process for SEO is based on analytical research which minimises business risk and maximises the opportunity for business generation.

If you are not on Page 1 of Google for your keywords then you are missing many opportunities. We can improve your website’s performance using our tried and tested SEO techniques. What we do is work carefully through our in-house checklist to ensure your website ticks all the Google guidelines boxes. We also continually monitor your websites performance and discuss with you new potential avenues of growth in order to get the most from your website.

There are a number of tools we use at UK Website Workshop in order to analyse your website. One such tools is a basic SEO analyser that gives a quick summary of improvements that can be made. There are many tools that we use to improve your website. This is the key to keeping up to date with the latest changes in the Search Engine Optimisation industry. However, we don’t just use tools. We work through your website from a user perspective ensuring that the page delivers a clear and concise message about what you are offering. This attention to detail has helped our clients to stay ahead of the competition. We don’t rely on one source of information when it comes to SEO. By combining many areas we bring you the best results.

We work on SEO projects for clients throughout the UK. The majority or our work is for locally based clients within the Manchester and Cheshire areas. This is partly because of where we are based. However, its mainly local people recommending us to friends seeking a website or SEO service. If you are ready to take your website to the next level then get in touch. Arrange a meeting with us either in our offices or at your business premises.

Bonus – Facebook Ads Blueprint

Learn how to get the right traffic and find your “dream customers” online

Secret 1

Learn about choosing the correct campaign type and when you should use them.

Secret 2

Understanding the FB Pixel and what the data actually means.

Secret 3

Learning about FB audience insights and how to target your specific audience.

Secret 4

Choosing the 5 specific settings that you must use to get winning ads every time!

Secret 5

Leveraging FREE traffic to acquire the right customers almost every single time!

Secret 6

Using proven Retargeting recipes that have made thousands of sales in just weeks over and over.

Secret 5

Leveraging FREE traffic to acquire the right customers almost every single time!

Secret 6

Using proven Retargeting recipes that have made thousands of sales in just weeks over and over.

Secret 7

How to SCALE your FB ads and not ruin your FB ad campaigns

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Search Engine Optimisation FAQ’s

 

We get asked a whole host of questions regarding SEO. Below are some of the questions we get asked the most:

If you are running a business and want people to find you then SEO is a good way to attract new customers. Unlike paid adverts, organic search engine optimisation (SEO) brings visitors to your website without paying for each click so can be a highly cost effective way of increasing website visitors, enquiries and sales.

Simply put, SEO is a process that helps your website climb up search engine rankings. The higher you climb, the more visitors you will get and you will be on the path to growing your business in a cost effective way.

If you do a search for this you will be forgiven for thinking that SEO has run its course. However, the truth is , it has only become more popular. It is also a necessity for businesses who want to grow. If you take a website that has had no SEO done to it and compare it to a similar website that has. The results will be drastically different in terms of website visitor numbers.

Good SEO content will include well written text by a person who has a sound knowledge of the subject they are writing about. It will also include infographics and images relevant to the topic to reinforce the text. Additionally, video may be used to take this a step further. All of these things combined with a well structured page that is fast loading will boost your SEO efforts.

Google maps is a huge benefit to all SEO strategies as it is a way for people to find your business in in a different way on Google. Effectively, having a Map listing is like having an additional listing on Google as well as your organic search listing. The example below shows our map listing and shows how it can appear in Google searches.

Yes, you can do SEO yourself. However, it is a time consuming task to learn all the best practices and in most cases it will be more cost effective to pay an SEO agency such as ourselves to take care of this for you. Similarly to when you heating breaks down, its better to call a qualified heating engineer rather than to try and fix it yourself. An SEO expert will be able to quickly and efficiently resolve any SEO issues on your website and provide high quality ongoing SEO to make sure your site is kept up to date with the latest search engine changes.

There are a number of tools that can help boost productivity and help quickly identify any pitfalls or errors. These include:

  • Google Analytics
  • Link Explorer
  • Google Keyword Planner
  • Google Search Console

An SEO friendly website is built in a way that follows strict standards making sure to follow google guidelines. When built from scratch, the end goals of the SEO plan will be built into the website itself. Its a bit like designing a sports car. You use the best components so that its fast. In the same way, the speed of a website is crucial to SEO. Every webpage is built to be speed optimised. This is done by using as little code as possible while making the site a pleasurable experience for the users.

No, we only charge a one time payment to create your store. If you wish to continue using Shopify after 3 days you will need to pay for a Shopify plan directly with Shopify. You can see their charges here

You can buy it directly through Shopify. You can simply add your own domain once you have your store in the Shopify dashboard.
Yes, we will design a simple and elegant logo for your brand. But if you already have one, we will use that.

You will get your store with 20+ trendy products.

Yes, you can add products later as many as you want.
Yes, we do. But that is not included in this package. We will send you a quote for marketing if you are interested.

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